Wera is the brand for tool rebels, people looking to make their lives easier and simple with tools built a little differently. So what makes this brand so good at innovation in an industry that tends to do everything the same?
Wera tools are made to satisfy real-life working scenarios
Wera doesn't innovate for the sake of innovation, they take decades of experience with building tools for industry professionals and they think about how to satisfy practical, everyday issues that they encounter. The perfect example of this can be found in their Zyklop Ratchet. When it comes to using a ratchet, working in tight spaces and at weird angles is common, which is why Wera has created the Zyklop, which comes with an adjustable head that can be flipped to work effectively with as little as a 5-degree return angle, something that no other ratchet has been designed to do. This kind of experience with the needs of real industry professionals is what drives Wera's innovation to another level.
Wera thinks hard about how to make their tools more comfortable
Practical requirements are one thing but ensuring that tools can be used day-in-day-out without fatigue or injury is just as important for people who use tools to make a living. In response to this Wera has been thinking about ergonomic design for a very long time. Their Kraftform handles, developed to follow the contours of a human hand to reduce fatigue, were designed way back in 1968. This groundbreaking design became so important to the industry that Wera has made it a part of their logo.
Wera is designed to make your life easier
Small changes can make a big impact on how a tool is used. It is easy to pick up a tool you've seen a thousand times and think that there is no way to make it better but Wera has proven this wrong over and over again. One of their main improvements to tools is to make them easier to use through simple innovations that make you wonder why they weren't built like that in the first place. A great example of this is the Joker wrench. When tightening a fastener, having it slip out of the wrench can be incredibly frustrating, particularly after a long day on the job. To counteract this Wera has added a stop plate to one side of their wrenches, allowing for a tighter, more secure grip without the slippage.
Wera isn't afraid to do things differently
If you haven't figured it out already Wera takes tools that have been made in the exact same way for a very long time, and they throw out the rulebook, thinking outside the box on how small or big changes to the design can make things better. The most important part of their innovation is that they always come out better than the original design, rather than just innovating to be different, they innovate to be better. This type of design thinking can be found in everything from their screwdrivers and wrenches to their ratchets and hammers.
Wera works with the best materials and manufacturing standards
Wera is a German brand, which means that their tools are designed and built to satisfy stringent German quality and safety standards. By working with the best materials and highest quality manufacturing capabilities, Wera is free to innovate in weird and wonderful ways, while still maintaining tool integrity. In fact, all Wera tools are covered by a lifetime warranty against breakage due to defects in materials or workmanship for the normal life of the product. Which means that they are damn sure that their tools won't break with normal use.
